Ju-on: Beginning of the End is a 2014 Japanese horror film and the seventh instalment of the Ju-on franchise. The film was written and directed by Masayuki Ochiai (Infection; Shutter; Haunted School: The Curse of the Word Spirit) and produced by Takashige Ichinose.
The movie stars Nozomi Sasaki, Sho Aoyagi, Reina Trendl, Miho Kanazawa, Haori Takahashi, Yuina Kuroshima, Misaki Saish, Kai Kobayashi and Yasuhito Hida.
Unlike the previous two instalments, White Ghost and Black Ghost, this film focuses on the deceased Saeki family and its curse. An elementary school teacher named Yui (Sasaki) visits the home of a boy named Toshio Saeki (Kai Kobayashi) who’s been absent from school for a long period of time. When she arrives, she re-lives the horrifying events that occurred in the Saeki household 10 years earlier…
“While the idea of a reboot might understandably sound less than promising, the film actually works quite well in this regard, focusing mainly on Toshio rather than his creaky-limbed mother and managing a few fresh angles here and there. Although essentially a prequel, the film does at least provide an interesting backstory and vaguely engaging characters…” Eastern Kicks
“There are undeniable moments of eeriness and spooky effects created […] The plot, episodic and non-linear as it is, even manages to offer an origin story for Toshio. The main problem is that after some nine films up to that point, the Ju-on series is feeling well and truly milked out…” Moria
“I’d say the franchise is stuck in a rut. As it turns out, Ju-on 7 is a retread of various segments (and punchlines) from the first three features, but with a different cast of characters.” A Persistent Vision
呪怨: 終わりの始まりaka Ju-on: Owari no Hajimari